Wednesday, July 20, 2011

PROMOTING ONE'S SELF...... GETTING EASIER!

Well, I've been doing photography as a serious venture for about 3 years. I began the pursuit of my creative side in a number of ways once retirement came my way. In doing so, I realized I have a passion and a growing talent for photography. I've only just begun! I can't wait to see where this takes me!

When I realized that some of my work was good enough to sell, I made a committment to get better at promoting myself and my work.

This journey has many twists and turns. What it has taught me, thus far, is I enjoy networking, however I have so much to learn. Although not 100% confident as yet, I have no doubt I will get there.

I joined the Peterborough Chamber of Commerce and this is a great place to promote one's self. As a member, it allows me the privilege of a membership directory, putting my business cards at the Chamber of Commerce office downtown. Last but not least, the privilege of meeting some wonderful, wonderful people that may be interested in purchasing at some point for themselves and/or giving me referrals. At the very least, they give tremendous support.

It helps to join a selective few art associations locally, and then worldwide via the internet. Added to this, is the need to get involved on committees for various local events and charities. I'm still working on that aspect of my personal marketing, but that's getting a little easier as time goes on.

Vista Print helped me design my photography rack card. I can hand it out, mail it out and place it in critical locations around the city. It's another item potential clients can take away with them from any of the shows I'm part of. It's all about getting your name out there in both local, national and international markets. Social media is something that is here to stay and one can't underestimate the power it holds to make people aware of one's talent. I seem to be 'behind the eight ball' when it comes to the technology aspect of promotion. I'm working on it and have found great people to help me out.


My heart says I'm doing exactly what I'm meant to be doing. My confidence continues to grow. I've learned not to be afraid of the word 'No'!

I can't end this post without saying I also love to promote other photographers. For the most part, the ones I've met are quite happy to share their tips and secrets. Thank you to all those who have helped me to this point!

1 comment:

MEG MITCHELL said...

Love your cards and you are absolutely correct ... you are definitely on the right track. It's all about learning as you go and one of the best paybacks are all the neat people you meet along the way.
Congrats to you Margaret. You are doing it lady.
Meg