Friday, October 21, 2011


Well, once again, it's almost a month since I've posted on my blog. There have been some family issues that needed to be handled. I've done three different art shows and of course, my own studio tour planning and implementing.
Although, I did make a little bit of money over the two day studio tour, I must admit to being slightly disappointed in the turn out more than anything.
I'm kind of scratching my head and wondering what I could have done better to draw more people. I thought I did a really good job marketing.
I posted an invite on Facebook, on LinkedIn, on Branch Out which exposes it to many, many people.
I belong to Chamber of Commerce and handed out and mailed to many members. Only one person from Chamber came. I belong to Spirit of the Hills Arts Association and posted on the website. Only one person from that group came. I sent out postcard invites to almost 150 people who I felt could make use of my photography in their various businesses. Only three people came from that mailing.
I put ads in the local Village of Keene paper, a posting in one of the local newspapers in their Calendar of Events. Posters were placed at various strategic places in town and postcards were put in a few restaurants. I did get a few people from the restaurant postcards. Some family and friends came for support as well.
I offered framed and matted photography, just matted photography in three different sizes and note cards as well.
I had baked for the event and felt I served up a nice assortment of refreshments. The people that came were very impressed and pleased at my offering to them.

I offered a draw for a framed piece of art as well.
I had a sign made for outside announcing the event with balloons attached so people would take notice driving by my place. A few people did drop in because of the sign.
My expectation was optimistically to have about 100 - 150 people come. Unfortunately, only about 35 came.
It will take me a bit of time to reflect on what could have been done better or what other things I might have done to draw more people. At the moment, however, I'm getting ready for a one day show tomorrow at the Keene Pumpkin Festival.
Disappointed, yes, but will learn from this attempt. I will definitely try again once I resolve my questions on this studio tour. I'm a little down, but more determined than ever.
Here are some pictures from the studio I set up in our family room.

No comments: